WEB DESIGN | PACKAGING DESIGN | MARKETING
Salutem Supplements has a large portfolio of vitamin products and approached us to re-design their website, packaging and marketing materials. They had a few Wordpress websites built for each of their products, but wanted to display all products on one site under the main brand. They needed an e-commerce functionality which could handle volume discounts and the capability to link in all of their global reseller sites.
Having already worked closely with the Salutem team on various other projects, I knew the brand and products very well. Because of the nature of the vitamin drinks, there was a lot of information to share with the visitors for each product, which are all very different and have different target audiences. So we structured the site to have one main home page to showcase the collection of drink mixes, with separate product landing pages that could act as a home page for marketing purposes. On each product home page I created a promo video to communicate each sub-brand to make it really clear and differentiate the products. We also share marketing literature downloads and highlight the products benefits and ingredients.
The shop function I built using an intelligent shopping app to allow the use of volume discounts and coupon codes. Salutem also offer Autoship with free delivery which I set up using code from Paypal and adding to a button feature in Wix.
For their country distributors I created a tab which lists all of the global resellers, some links directly to their own websites and some have their own page on the site.
We're working with Salutem Supplements on an exciting rebrand so watch this space!