Salutem Supplements has a large portfolio of vitamin products and approached us to re-design their website, packaging and marketing materials. They had a few Wordpress websites built for each of their products, but wanted to display all products on one site under the main brand. They needed an e-commerce functionality which could handle volume discounts and the capability to link in all of their global reseller sites.
Having already worked closely with the Salutem team on various other projects, we knew the brand and products very well. Because of the nature of the vitamin drinks, there was a lot of information to share with the visitors for each product, which are all very different and have different target audiences.
So we structured the site to have one main home page to showcase the collection of drink mixes, with separate product landing pages that could act as a home page for marketing purposes. On each product home page I created a promo video to communicate each sub-brand to make it really clear and differentiate the products. We also share marketing literature downloads and highlight the products benefits and ingredients.
We're working with Salutem Supplements on an exciting rebrand so watch this space!
"The work that comes out of the Jellicoe studio is, in short, exemplary! Whether company branding, product identity/packaging, or website design/build - the creativity is always bang on brief, taking it to the next level with a ‘Jellicoe Twist’.”
SIMON | SALUTEM SUPPLEMENTS