Raingard Product Identity
Scotts Trading is a family run business with a portfolio of products made specifically for vehicles. Their audience is nationwide car dealerships and also well known retailers, like Halfords.
The team needed an identity for their new product ‘Raingard’, which has a wide range of benefits for windscreens. Along with a logo design they needed a product label and supporting communication material for the dealerships.
Scotts Trading has a well known variety of products already in the marketplace, so we needed to be sympathetic to the existing product brands and create a look and feel that would sit alongside them comfortably. The look and feel also needed to reflect that of the main Scotts Trading brand guidelines.
The Raingard logo uses the same bold font as the rest of the product suite, to bring a sense of cohesion. But to differentiate from the other products, we incorporated a symbol to communicate the flow of water, unique to the Raingard product.
For the label and support material we used bold images and graphics to clearly communicate the products purpose and benefits.