The Oak House Hotel
The Oak House is a boutique, characterful hotel set in the heart of the historic market town of Axbridge, at the foot of the Mendip Hills. It is managed by a small team who, after hosting many weddings, decided to change their marketing focus to attract more happy couples.
The team felt the hotel's brand look and feel was outdated and needed a completely new image, with a brand strategy laid out to succeed with the new bridal market direction. They wanted to create a premium aesthetic and communicate the exclusive use of hotel and gardens for wedding parties.
To fully understand all aspects of the business, we commenced with an in-depth audit of the current Oak House brand. Extensive research of the hotel’s unique history was carried out and discussions with all levels of stakeholders were held, to find out as much as possible about the hotel. With much collaboration we were able to put together a proposed brand strategy and create a new persona for the brand which is sympathetic to the long standing history.
With the help of the brand strategy document and the insight it gave us, we created a logo using a contemporary elegant type face, which we customised to combine and change letters. We created a medieval style etching of an acorn as the brand icon, to communicate the historic nature of the hotel. The colours chosen, gold and peacock blue, are luxurious and contemporary yet have a heritage feel – peacocks have a connection with stately homes from medieval times.
As part of the brand identity project, we provided a submark logo, which is a shortened version to use as a brand mark on social media and as a sign off on marketing and communication materials.
We completed the rebrand project with a brand style guide document, for the team to refer to for in-house material and social media.
We’ve worked with the events co-ordinator at The Oak House to create a premium brochure, which supports communication of the new elevated brand and showcases the hotel and gardens to potential bridal couples. This is current work in progress, watch this space and we’ll share more lovely images once it’s printed.
"Gemma has been incredible at really understanding our business and putting together a fantastic public facing image that we can really stand behind. We will definitely shout from the rooftops how great Jellicoe Creative has been and we look forward working with them long into the future.”
MELANIE | THE OAK HOUSE