Lakeside Village

The Brief

Lakeside Retirement Village is quite unlike most retirement developments and offers a unique experience, set within 17 acres of stunning grounds with its own private lake. The Village is owned by a family property company and managed by a team of long standing and experienced staff.

The team at Lakeside needed a new brand identity, which would resonate with their target market of the over 60’s and would reflect their beautiful location. They also needed printed brochures and adverts to help market and sell the properties at Lakeside Village.

Lakeside Retirement Village Brand Identity.jpg
Lakeside Retirement Village Brochure

The Solution

The logo icon created is based on an elegant swan made up of leaves for the body, to reflect the unique location bordered by Hothfield Common Nature Reserve.


The village boasts many amenities and so we wanted to portray a sense of wellness that their village brings to the lives of the residents. This was reflected with calming brand colours and smooth wavy graphics which is also reminiscent of the water.


Following on from the brand design, we created and printed brochures, along with advertisements to appear in local and national magazines.

Lakeside Magazine Advert Landscape

"I'm really pleased with the work that Jellicoe Creative has produced for us, both for Lakeside and Southdowns Villages. We will definitely be in touch again.”