IntegoPro Sports Sunscreen

The Brief

INTEGO PRO has been carefully designed and created by a team of sports enthusiasts and formulated by very experienced cosmetics experts, who appreciate how important a reliable sunscreen is to professional athletes. They have an ethical outlook and take their footprint seriously, incorporating eco practises where possible and making their products reef safe.

 

The Intego team needed a strong brand identity, sunscreen packaging and website, which helped communicate to their audience the unique differences their products offer. They were clear on who their audience is so we assisted in creating a brand and touch points that would resonate with them.

IntergoPro sport sunscreen packaging
IntegoPro Leaflet sports sunscreen brand communication

Branding

The logo incorporates a bold icon that is a double entendre, representing a few meanings – the first being a heartbeat symbol to make the connection with sports, action and adrenaline. The symbol also represents mountains and sea with a sun above, to reflect the sports the products can be used for. Within this you will see a subtle ‘i’ for Intego.

 

Bold bright colours were chosen for the branding and the primary colour being cyan blue is used on the flagship product packaging for SPF 50+ and SPF 30.

intego pro logo
Intego mobile website

Website

We designed and built an e-commerce, mobile responsive site to connect with the audience and drive sales of the products. All pages communicate the brand  purpose clearly using messaging, strong brand colours, bold icons and images of sailing as a sport. The team at Intego manage their own social media and post regularly, so we incorporated an Instagram feed for cross promotion and brand awareness.

recycled paper textured effect

"Jellicoe Creative have done various  jobs for us over the last few years. Their attention to our brief and quality of work is excellent and I cannot recommend them highly enough. Communication is very straight forwards and clear and they always deliver on time and budget.”

RUSSELL NEW | INTEGO PRO