Brand Identity Design

Our in-depth brand design service starts with strategy work to figure out who your audience is, who your competitors are, and any gaps in the market to help differentiate your business. From there we will create an impactful logo design and brand identity system, and apply it across your stationery and social platforms. This will solidify your brand, creating a smart cohesive look and feel that’s memorable, and will attract the right clients.

recycled paper textured effect
pantone swatches for branding process | Jellicoe Creative
decoration hexagon
decoration hexagon


Lakeside Retirement Village Brand Identity
Emotion Enhance Brand Identity
Woodland View Butchers Branding

The Brand Journey

Brand Strategy

What makes us unique is our ‘strategy before design’ process to define your audience, figure out their pain points and create a strategy to empathise with them, using psychology and creative thinking. We are Brand Master Academy qualified, which means we have access to an industry leading framework, which includes: • Initial consultation and brand strategy discussion • Strategy work with research into your audience, competitors & differentiator • Feedback with investigation findings and proposed strategy presentation

Logo Design

After the strategy stage we’ll dive into the aesthetics: • We’ll start by creating a moodboard to set out initial look and feel. • Then 3 logo designs will be created and concepts will be presented in black & white. This helps to see the designs in their purest form and doesn’t allow colour to sway opinion. • Next we’ll develop the chosen concept and explore colour options. • Finally a submark option is created to use on social media and areas where space is limited.

Identity System

This is where your new logo comes alive and joins other symbols and graphics to create your brand identity. As standard we will design: • Business card • Letterhead • A4 poster example • Facebook page • Instagram page. Optional Extras Speak to us about packaging or additional marketing designs for your fresh new brand.

Brand Guidelines

To complete our brand services, we’ll put together a guidelines document, to set you off on the right path for your new brand. This will be a helpful in-house reference to ensure your team are all on the same page and can be the best brand advocates you could wish for. Included will be: • Core message framework from the strategy document (purpose, values, mission, vision) • Tone of voice • Logo usage • Colour palette • Branded identity system This will be delivered with your logo in formats for print and web, and branded identity files. Optional Extras Speak to us about a social media management plan.

The 4 steps of our branding process...

What Clients Say...

"Thank you so much for all your help Gemma, you have been brilliant right from the start and what you have created for us in the form of our logo and website is invaluable. I will highly recommend you to everyone"